To protect the name and values of the Boy Scouts of America (BSA) as well as the many reputable companies already licensed with us, only companies that can exhibit a commitment to the BSA brand, have established production and distribution capabilities, and/or offer a new or unique product will be granted the opportunity to obtain a BSA license.
Below are the different categories of opportunity for licensing the Boy Scouts of America’s marks, words, and phrases.
A Consumer Product License is available to companies who have active national distribution channels and are interested in developing BSA licensed products for wholesale sales to a re-seller, or for direct sale to consumers.
This license type would include those products developed for and marketed to current Scouting membership, Scouting Alumni, and those individuals who share an affinity for the Scouting brand, when those products are sold through consumer retail channels (e.g., mass retailers, department stores, specialty stores), either online or via brick-and-mortar stores, or as may be specified in the License Agreement. This would include local council trading posts, National Council High adventure bases, and other Scouting channels where product is purchased directly from a licensee for resale purposes.
BSA Requirements for Consumer Product License Consideration
- Established national distribution channels
- A minimum of three years experience in manufacturing and distribution of the product type being proposed
- Five years’ prior experience in the product category and classification being proposed
- Three years experience in online sales/e-commerce, if sales are proposed through this channel
A Scouting Products License is available to companies that desire to sell customized or individualized products to the BSA National Council, local councils, or units (including representatives thereof; e.g., the Scoutmaster), that carry the marks of the BSA or its local councils, where the intended use is in the Scouting program and the product is not for resale.
These types of products include:
- Camp and event T-shirts, caps or hats, and other related apparel
- Camp and event patches and emblems
- Gifts, awards, and recognition items
- Promotional and recruiting items
BSA Requirements for Scouting Products License Consideration
- A minimum of one years’ experience in manufacturing and distribution of the product being proposed
- Three years prior experience in the product category and classification being proposed
A Fundraising Products License is available to companies that desire to sell non-customized third-party products, with or without the BSA’s trademarks, to BSA local councils or units. Fundraising products are sold directly to a consumer for the sole purpose of raising money to directly support the activities of a local council or a unit.
BSA Requirements for Fundraising Products License Consideration
- A minimum of three years’ experience in manufacturing and distribution of the product being proposed
- Two years prior experience in the product category and classification being propose
- Demonstrable experience and documented success with fundraising programs substantially similar to proposed in the application