Introduced in 1953, Pinewood Derby® is one of the most iconic brands in the Boy Scouts of America. Today, more than 100 million Pinewood Derby® cars have been built by youth in this gravity-based racing activity.
With a focus on encouraging imagination, craftsmanship, and sportsmanship, Pinewood Derby® licensed products create unique opportunities to engage youth and other racing enthusiasts in what has become one of America’s favorite family activities.
The Pinewood Derby® target audience is youth, age 6-10.
The BSA is currently considering opportunities in all product categories for the Pinewood Derby brand.