The brand for preparedness

Since 1910, the Boy Scout Motto, “Be Prepared”, has been used to teach more than 111 million Scouts, domestic and abroad, the importance of being ready at all times. It’s a lifestyle foundation for millions of past, present, and future generations.

Be Prepared® is a brand with instant recognition in any product category where an element of preparedness is a factor. Everyone wants to know they’re prepared for, well, anything.

Featured Product Categories

Apparel

Apparel

Footwear

Footwear

Gear

Gear

Instructional

Instructional

Safety

Safety

Utility

Utility

“Be Prepared in Mind by having thought out beforehand any accident or situation that might occur, so that you know the right thing to do at the right moment, and are willing to do it. Be Prepared in Body by making yourself strong and active and able to do the right thing at the right moment, and do it.”
Robert Baden-Powell, founder of the Scouting Movement