Brand Licensing Collaborations

Since 1910, over 130 million youth have embarked on the adventure of Scouting. Today, Scouting America™ is not just about outdoor activities; it’s about pioneering progress in every experience.

Our licensing opportunities extend beyond traditional Scouting uniforms. Integrate your brand with programs, resources, and equipment that have stood the test of time — AND are always being reimagined to catch the interest and attention of today’s youth.

From inventive tech gear to educational kits designed to ignite curiosity and creativity, Scouting America™ is a gateway to exploration and discovery for all.

115 Years Of Adventure — and This is Just the Beginning

We invite your brand to join us in this journey to innovate, inspire, and build a brighter future together.

Through ongoing innovation and a dedication to empowering young people, we transform everyday experiences into remarkable life lessons.

United by tradition.
Inspired by tomorrow.

Since 1910, Scouting America has been at the forefront of youth development, instilling values of leadership, community service, and personal growth. As we approach 115 years, we’re redefining what it means to be a Scout in today’s world in our corporate brand transition to Scouting America™.

Our original mission to prepare future generations of leaders to build a more conscientious world hasn’t changed. Our programs still focus on character development, leadership and outdoor exploration. And we still encourage adventure. Because we believe every adventure helps us uncover a little more about ourselves.

But it’s not just about camping and wilderness survival. (Although there’s plenty of that.) Art. Coding. Entrepreneurship. Gardening. Scuba Diving. With hundreds of adventures to choose from, there’s truly something for everyone.

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Pinewood Derby®

Pinewood Derby® is one of the most iconic brands associated with Scouting America. Introduced in 1953, Pinewood Derby® promotes and encourages imagination, craftsmanship, and sportsmanship among youth ages 6-10. Today, more than 100 million Pinewood Derby® cars have been built by youth in this gravity based racing activity.

Pinewood Derby® licensed products create unique opportunities to engage youth and other Pinewood Derby® enthusiasts in what has become one of America’s favorite activities and past time for family fun.

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Merchandise Opportunities

Put your imagination to the test drive! Licensing opportunities available in publishing, tools and hardware, home décor, apparel, and more!

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