The brand with true character.

The Boy Scouts of America brand represents a spirit for outdoor adventure and a deep appreciation for nature as well as timeless values of youth education, learning and skill development.

Scouting isn’t just about what people do,
it’s about who people are.

50M

Alumni

2.3M

Youth

919K

Volunteers

$218M

Annual Licensed Product Sales

ALUMNI

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Pinewood Derby®

Pinewood Derby® is one of the most iconic brands associated with the Boy Scouts of America. Introduced in 1953, Pinewood Derby® promotes and encourages imagination, craftsmanship, and sportsmanship among youth ages 6-10. Today, more than 100 million Pinewood Derby® cars have been built by youth in this gravity based racing activity.

Pinewood Derby® licensed products create unique opportunities to engage youth and other Pinewood Derby® enthusiasts in what has become one of America’s favorite activities and past time for family fun.

Merchandise Opportunities

Put your imagination to the test drive! Licensing opportunities available in publishing, tools and hardware, home décor, apparel, and more!