The Boy Scouts of America has been licensing its marks, words, and phrases since 1921. From the early days of licensing Scouting artwork for use on calendars and other printed materials, the BSA’s licensing program grew modestly until 2004.
In 2005, the Boy Scouts of America revamped its approach to licensing and the program has grown significantly. In just over ten years, the organization has grown from 18 licensees and $6M in licensed product sales at retail in 2006, to more than 130 licensees and over $75M in licensed product sales at retail in 2016. The BSA’s Licensing Program has been recognized as one of the top global licensors by License! Global Magazine in 2013, 2014, 2015, and 2016.
The Boy Scouts of America’s Licensing program is managed by the organization’s Licensing Team in Charlotte, NC.